CJ CheilJedang Launches High-Functionality Nutrition Brand 'ActiveEnrich'

Published 18 Apr.2023 09:45(KST)

Global Launch of Glutathione-Based 'Natural Antioxidant Solution' as First Product in Q2

CJ CheilJedang announced on the 18th that it has launched 'ActiveNrich,' a high-functional nutrition solution brand, and is officially starting to target the global nutrition market.

ActiveNrich is a total solution brand that provides customized ingredient application technology for clients producing various nutrition ingredients as well as health functional foods.

In the second quarter of this year, the first product, 'ActiveNrich Natural Antioxidant Solution,' will be launched in the global market. This product is a natural fermented extract with glutathione, an antioxidant substance, as its key ingredient and can be used as an ingredient in various health functional foods.

CJ CheilJedang plans to expand its antioxidant lineup by introducing follow-up products specialized in specific functions such as skin beauty and detoxification under the ActiveNrich brand. Additionally, the company aims to enter the sports nutrition market by expanding its portfolio with functional nutrition materials that enhance exercise performance by 2025.

A CJ CheilJedang representative said, “ActiveNrich is a high-functional nutrition brand born from CJ CheilJedang’s unique fermentation technology,” adding, “We will continue to provide customized solutions that meet customers’ needs for nutrition and health.”