Local Foodie Broadcast... CJ OnStyle Launches 'Masitneunga' TV

CJ OnStyle's premium special exhibition 'Matitneunga(家)' is launching on TV home shopping. In the future, special broadcasts with different concepts will be held every month through TV home shopping and T-commerce, and will also be showcased on the CJ OnStyle application (app).

CJ OnStyle, 'Matitneunga' [Photo by CJ OnStyle].

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The existing Matitneunga was an 'online food hall' that introduced delicious food to customers through the CJ OnStyle app. With this TV home shopping launch, Matitneunga has expanded its customer touchpoints.

On the 20th at 5:30 PM, a broadcast featuring the 95-year-old traditional restaurant Yeokjeon Hoegwan is scheduled. You can enjoy Yeokjeon Hoegwan's signature menu, 'Wagyu Hanpan Basak Bulgogi,' at the same price as four years ago. On the same day at 4:45 PM, Yeokjeon Hoegwan Galbitang will be sold through CJ OnStyle's T-commerce channel, CJ OnStyle Plus. You can also find marinated flower ribs and more in the Matitneunga special exhibition within the CJ OnStyle application (app).

The first TV home shopping broadcast will be hosted by show hosts Mo Heehyun and Kim Kyungjin, connecting live to Yeokjeon Hoegwan's main store to enhance the sense of presence. They explain that the sizzling bulgogi fire show in Yeokjeon Hoegwan's kitchen and customer interviews will add fun and vividness.

An event will also be held where customers who purchase products during the TV live broadcast will be entered into a draw to receive a 'CJ CheilJedang Spam Gift Set.' There are plans to air broadcasts selling 'Jeju Galchi' and 'Karahyang' in May. In June, the broadcast will feature the concept of harvesting 'Sinbi peaches' simultaneously with the broadcast.

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