LG OLED TV Accelerates Push into European Premium TV Market

LG Electronics is accelerating its push into the European premium TV market with its premium lifestyle OLED TVs.

On the 18th, LG Electronics announced that it recently began showcasing various lifestyle products, including the LG OLED Objet Collection Pose and Easel, at major overseas stores of the lifestyle brand Moooi in the UK, the Netherlands, Sweden, and other countries. Visitors can purchase products online by using the QR codes on the products.

The photo features a work applying Mooi's unique design and color patterns to the LG OLED Objet Collection Pose and the LG XBOOM 360 speaker.
[Photo by LG Electronics]

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Also, from the 17th to the 23rd local time, at the global design exhibition "Milano Design Week 2023" held in Milan, Italy, LG will present works featuring five designs and color patterns by Moooi that express the diversity of animals and nature applied to various lifestyle products such as ▲LG OLED Objet Collection Pose and Easel ▲LG StanbyME ▲LG XBOOM 360 Speaker ▲table-type air purifier LG PuriCare AeroFurniture.

The number of countries where the LG OLED Objet Collection Pose is launched will also expand more than threefold from 12 countries as of last September, when it was first introduced to the European market, to about 40 countries this year.

Europe is a premium TV market accounting for more than 40% of global OLED TV shipments. According to market research firm Omdia, the sales share of OLED TVs in the European TV market is expected to approach 20% this year, marking an all-time high. This figure is nearly twice the share of OLED TVs in the overall TV market.

Oh Hye-won, Senior Vice President of LG Electronics HE Brand Communication, said, "In Europe, the premium TV market and the birthplace of art, we will provide customers with a new lifestyle experience through LG OLED TVs that embody 10 years of innovation know-how."

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