CJ OnStyle Delivers Lively Information with Local Restaurants and Production Area Broadcasts

by Lim Chunhan

Published 18 Apr.2023 08:50(KST)

The First Broadcast Introduces 'Yeokjeon Hoegwan'

CJ OnStyle announced on the 18th that it will launch a program called ‘Matitneunga(家)’ that connects local restaurants and production areas to deliver vivid information.

The first broadcast will take place on the 20th at 5:30 PM and will introduce the long-established restaurant with 95 years of tradition, Yeokjeon Hoegwan. Viewers can enjoy Yeokjeon Hoegwan’s signature menu, ‘Wagyu Hanpan Basak Bulgogi,’ at the same price as four years ago. On the same day, CJ OnStyle’s T-commerce channel, CJ OnStyle Plus, will sell Yeokjeon Hoegwan Galbitang.

CJ OnStyle presents the show "Delicious Home (Matitneunga)". <br>[Photo by CJ OnStyle]

CJ OnStyle presents the show "Delicious Home (Matitneunga)".
[Photo by CJ OnStyle]

The broadcast will be conducted live from Yeokjeon Hoegwan’s main store to provide a sense of presence. The concept is a food specialist reporter searching for truly great restaurants among the famous waiting-list eateries. The program will feature a fire show of Basak Bulgogi in Yeokjeon Hoegwan’s kitchen and customer interviews, delivering both entertainment and vividness.

An event will also be held where customers who purchase products during the TV live broadcast will be entered into a draw to win a CJ CheilJedang Spam gift set. Next month, Jeju Galchi and Karahyang will be sold, and in June, a broadcast will feature the simultaneous harvest of Shinbi peaches.

A CJ OnStyle representative said, “We will present special broadcasts every month showing vivid scenes from popular restaurants to seasonal foods. We have carefully selected only products with good quality and benefits, so we hope you enjoy delicious shopping.”