Shinsegae Food Issues 2nd NFT of 'Jaeilla'

Published 18 Apr.2023 08:27(KST)

Sales via Upbit NFT starting from the 21st

Shinsegae Food announced on the 18th that it will issue a second series of NFTs (Non-Fungible Tokens) using ‘JRILLA’.

Shinsegae Food Issues 2nd NFT of 'Jaeilla'

JRILLA, a character nurtured by Shinsegae Food, is a compound word combining the alphabet 'J' and 'rilla,' meaning gorilla. Since its debut on the official Instagram in April 2021, it has gained attention by operating the premium bakery store 'Universe by JRILLA' and collaborating with famous fashion and lifestyle brands.

To continue the popularity of JRILLA NFTs, Shinsegae Food will issue 400 NFTs combining JRILLA’s playful expressions with stylish golf wear. Among these, 50 NFTs will first be issued on the 20th to a whitelist of holders of existing ‘JRILLA’ NFTs on Upbit NFT, the most trusted digital asset exchange’s platform. From the 21st, 350 NFTs will be randomly issued to the general public.

Notably, the golf wear worn by JRILLA in the NFTs is a limited edition created based on JRILLA’s unique worldview, and starting from the 21st, it will be sold in a two-week popup at the ‘Case Study’ store inside Boon the Shop in Cheongdam-dong, Gangnam-gu, Seoul.

Additionally, holders of special NFTs featuring limited edition background themes among the JRILLA NFTs will receive premium benefits that allow them to experience JRILLA’s unique identity and value. Various events for existing holders will also be held in the future. Shinsegae Food plans to continue providing diverse benefits both online and offline to holders who purchase ‘JRILLA’ NFTs, thereby enhancing their collectible value.