Baek Jong-won, Truly the God of Business... The Born Korea Approaches 300 Billion Won in Sales
by Moon Hyewon
Published 17 Apr.2023 11:18(KST)
Updated 17 Apr.2023 14:38(KST)
Baek Jong-won's The Born Korea is on the verge of surpassing 300 billion KRW in annual sales due to strong performance last year.
![[Image source=Yonhap News]](http://www.asiae.co.kr/news/img_view.htm?img=2023041714380791233_1681709887.jpg)
According to the Financial Supervisory Service's electronic disclosure system on the 17th, The Born Korea's consolidated sales last year amounted to 282.177 billion KRW, a 45.34% increase compared to the same period the previous year.
Operating profit increased by 32.28% to 25.76 billion KRW, and net profit rose by 37.03% to 15.96 billion KRW. The operating profit margin was 9.13%, down 0.9 percentage points from 10.03% the previous year.
Founded by CEO Baek on January 12, 1994, The Born Korea is a global dining company owning 25 brands including Hanshin Pocha, Hong Kong Banjeom 0410, Paik's Coffee, and Saemaeul Sikdang. CEO Baek, who is an entrepreneur, culinary researcher, broadcaster, and YouTuber, holds a 76.69% stake, making him the largest shareholder.
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