Volvo Korea Holds Online Launch Ceremony for 1st Customer Evaluation Group

by Woo Sooyoun

Published 17 Apr.2023 09:42(KST)

Volvo Car Korea announced on the 17th that it held the online inauguration ceremony for the 1st 'Volvo Car Customer Evaluation Group' at the Volvo Car Korea headquarters on the 13th.

The 'Volvo Car Customer Evaluation Group' is a customer service enhancement program newly introduced by Volvo Korea this year. It was established with the purpose of providing a differentiated customer experience by evaluating services from the customer's perspective.

The selected customer evaluation group will operate from the online inauguration ceremony in April through monitoring, roundtable discussions, and an online closing ceremony scheduled until July. Volvo Car will conduct quantitative and qualitative analyses for service improvement based on the feedback from the customer evaluation group.

Song Kyung-ran, Executive Vice President of Customer Service at Volvo Korea, said, "To provide differentiated premium customer satisfaction services, Volvo Korea will actively introduce various activities," adding, "We will do our best to prepare customer-first services throughout all processes, from reservation to delivery and vehicle maintenance."

Volvo Cars Korea held the online launch ceremony for the 1st generation of the "Volvo Cars Customer Evaluation Group" at the Volvo Korea headquarters on the 13th.
[Photo by Volvo Korea]

Meanwhile, Volvo Korea offers differentiated services such as the industry's first Personal Dedicated Service (Volvo Personal Service·VPS), warranty service up to 5 years or 100,000 km, and a lifetime parts warranty for genuine parts replaced through official service centers.

Volvo Korea ranked joint first in the A/S satisfaction survey category in last year's annual automotive planning survey conducted by Consumer Insight, a specialized automotive research institute. Additionally, this year, with a large-scale investment of 111 billion KRW, it established 7 new showrooms, 8 service centers, and expanded and relocated 4 networks.