McLaren-Tumi, 60th Anniversary Limited Edition Collaboration

by Oh Kuemin

Published 17 Apr.2023 08:52(KST)

British supercar brand McLaren has launched the 'McLaren 60th Anniversary TUMI Collection' (hereinafter referred to as the McLaren 60th Anniversary Collection) in collaboration with lifestyle brand TUMI.

This collection is part of the three-series 2023 global campaign 'Unpack Tomorrow' by TUMI. It has featured world-renowned footballer Richarlison and actor-singer Rene Lap. This time, Lando Norris, McLaren F1 driver and a member of TUMI's crew, appeared.

Based on the brand heritage, the collection uses McLaren's signature color, Papaya Orange, as a highlight. It is available at TUMI's official offline stores as well as online malls.

Goran Ozbolt, McLaren Automotive's Chief Designer, said, "This limited edition commemorating McLaren's 60th anniversary is a premium travel collection made with carbon fiber material," adding, "It celebrates the future-oriented and boundary-pushing passion of McLaren's founder Bruce McLaren, while reflecting the philosophy of both companies that simultaneously pursues modern design and innovative technology."

[Photo by McLaren]