Nongshim Launches 'Welch's Zero Shine Muscat'

Nongshim announced on the 17th that it will launch its third zero-calorie carbonated beverage, "Welch's Zero Shine Muscat," fueled by the recent expansion of the zero-carbonated beverage market and the popularity of Welch's Zero.

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In April last year, Nongshim entered the zero-carbonated beverage market by launching two types of Welch's Zero, Grape and Orange. Welch's Zero achieved sales of 30 million units annually last year, and thanks to the success of Welch's Zero, Welch's carbonated beverages recorded total sales of 100 million units last year. A Nongshim official explained, "While sales of the original Welch's Soda remain steady, Welch's Zero appears to be expanding a new consumer base."

To continue the success of Welch's Zero, Nongshim recently launched "Welch's Zero Shine Muscat," incorporating Shine Muscat, which is popular among young consumers. Nongshim expects high competitiveness in the market as there is no zero-carbonated beverage with Shine Muscat flavor among major brands.

Welch's Zero Shine Muscat will be released in two types: a 355mL can and a 500mL PET bottle, and will be available at convenience stores nationwide starting from the 24th.

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