"Comfort for Single-Person Households is Best"…Which 'Home Appliance' Sales Increased Over 12 Times in One Year?

As the number of single-person households continues to rise, small home appliances are gaining popularity. Wemakeprice recently announced on the 17th that sales data analyzed over the past month showed a significant increase in small home appliance sales compared to the same period last year.

According to the resident registration population statistics from the Ministry of the Interior and Safety, as of December 31 last year, there were 9,724,256 single-person households in South Korea, approaching the 10 million mark. Notably, single-person households account for 41% of all households.

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The increase in 'single-person households' has led to a rise in demand for small home appliances. What stands out is that sales have increased not only for essential appliances like washing machines and refrigerators but also for dishwashers and dryers. This appears to be influenced by the so-called 'Convenience Premium (Convenience + Premium)' trend, especially among younger generations.

The small dishwasher, which reduces the hassle of washing dishes, saw the largest increase at 1124%. Mini dryers, which are easy to install, experienced a 205% sales increase, and 'small' ▲rice cookers (723%) ▲washing machines (65%) ▲refrigerators (60%) also saw significant sales growth.

Wemakeprice is conducting a 'Digital Hot Deal' event to sell small home appliances at special prices in response to these user demands. A Wemakeprice representative stated, "We plan to prepare discount events and purchase benefits to meet the rapidly growing demand for small home appliances."

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