Kabru launches 'Ready Highball'... "Expanding RTD market strategy"

Published 17 Apr.2023 08:10(KST)

Two Types: Classic Ginger Ale Flavor and Refreshingly Sweet Grapefruit Flavor

Cabrew announced on the 17th that it will launch a new RTD (Ready To Drink) canned highball product called ‘Ready Highball’.

Kabrew 'Ready Highball' 2 Types

Ready Highball is Cabrew’s second highball brand. Following ‘Easy Highball,’ which was previously introduced through GS Retail, it is designed to deliver the convenience of RTD highballs that can be enjoyed anytime and anywhere, while featuring an active and vibrant concept.

Ready Highball will be released in two varieties. ‘Ready Classic Highball’ is a ginger ale-flavored highball that is not too sweet, with a refreshing taste and a balanced ginger aroma, offering a classic flavor distinct from fruit-flavored highballs. ‘Ready Pink Highball’ is a grapefruit-flavored highball with a sweet and slightly bitter grapefruit scent combined with the coolness of carbonation, making it fresh and light to enjoy.

Both Ready Highball varieties from Cabrew are available for purchase at convenience store Emart24. The price is 5,000 KRW per can, and to celebrate the launch, three cans are sold for 12,000 KRW until May. Sales channels will later expand to large supermarkets and grocery stores.

A Cabrew representative stated, “This Ready Highball also uses base spirits brewed directly by Cabrew, ensuring that off-flavors or unpleasant odors are eliminated so that each flavor can be expressed more clearly,” adding, “With Ready Highball, which requires no special ingredients and is all set with just one can, consumers will be able to enjoy delicious highballs more conveniently.”