Lotteria Renews and Opens Burger Lab at KidZania

Lotte Ria announced on the 13th that it has renewed and reopened the 'Burger Laboratory' at KidZania (Seoul and Busan), a children's hands-on theme park.

Lotte Ria Burger Lab, newly reopened at KidZania Seoul in Songpa-gu, Seoul.
[Photo by Lotte GRS]

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KidZania is an experience center where children can try out various professions. Lotte Ria has been operating there since 2010, steadily gaining customers' love and achieving a cumulative visitor count of 1.3 million.

Along with the renewal of this experience center, Lotte Ria improved not only the interior design but also the operational content to enhance children's creativity and provide engaging programs.

Before the renewal, the program only involved making and eating Bulgogi burgers directly, but after the renewal, children become burger developers themselves, creating new recipes based on about 20 ingredients on a magnetic board and making their own unique K-burger.

A Lotte GRS official said, "We hope that the Lotte Ria Burger Laboratory becomes a space that fosters children's creativity and provides a pleasant experience."

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