Lotte Chilsung Launches Two New 'Cantata Contrabass' Products

Lotte Chilsung Beverage announced on the 13th that it will launch two new Cantata Contrabass RTD (Ready to Drink) coffee products: ‘Cantata Contrabass Black & Shot’ and ‘Cantata Contrabass Sweet Almond’.

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Cantata Contrabass Black & Shot is a product that features a richer coffee taste and a heavy body by adding an extra shot. Cantata Contrabass Sweet Almond is a sweet black coffee with a smooth and sweet flavor enhanced by natural almond aroma, characterized by zero sugar and zero calories, allowing consumers to enjoy it without any burden.

To effectively promote the new products, Lotte Chilsung Beverage selected actor Song Joong-ki as the model and released an advertisement. The ad, set against the backdrop of a company, conveys the unique value of Cantata Contrabass, which enhances concentration at moments requiring focus and offers a differentiated taste, under the concept of ‘The Ultra-Focus Signal of Today’s Office Workers.’ The two versions, Cantata Contrabass Black & Shot and Sweet Almond, can be viewed on Lotte Chilsung Beverage’s official YouTube channel and on TV.

A representative from Lotte Chilsung Beverage stated, "Starting with the advertisement featuring actor Song Joong-ki, we plan to reach consumers through various marketing activities. With the launch of the new products, we will provide consumers with a wide range of choices through a strengthened lineup of six Cantata Contrabass coffee products and lead the trend of large-sized coffee."

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