Experience the LG Styler That Protects Even the Environment

by Han Yeju

Published 13 Apr.2023 10:00(KST)

From the 15th, 'Another Style', a Styler customer experience space, opens in Yeonnam-dong

LG Electronics has launched a campaign to promote its Styler, which manages clothes and shoes while considering the environment.

On the 13th, LG Electronics announced that it will operate the Styler customer experience space 'Another Style' from the 15th until the end of May under the theme 'The Most Stylish Way to Protect the Earth.'

LG Electronics will operate the Styler customer experience space 'Another Style' at 151 Building in Yeonnam-dong, Mapo-gu, Seoul from the 15th until the end of May to promote the differentiated customer value of the Styler, which manages clothes and shoes while considering the environment. LG Electronics models are experiencing shoe care and shoe cases.
[Photo by LG Electronics]

LG Electronics created this space to highlight that the Styler can delicately care for clothing without using detergents or other chemicals from an ESG perspective. Visitors to Another Style can enjoy various content such as videos, illustrations, and games to learn not only about the product experience but also the background of the Styler’s creation, its operating principles, and how to protect the environment while caring for clothes using technologies like TrueSteam and Moving Hanger. Alongside the Styler, the next-generation premium shoe care solutions Styler Shoe Care and Shoe Case, launched last month, are also exhibited at Another Style.

Meanwhile, LG Electronics has been operating various offline experience spaces to promote LG premium home appliances. Starting last year with the kitchen appliance experience space 'Another Kitchen,' followed by 'Another Vibe' to revitalize local businesses in Seoul, and 'Another House,' which contributes to regional economic revitalization by restoring abandoned empty houses, the company has continuously introduced the 'Another Life' series to increase opportunities for customers to naturally experience its products.

Soohui Noh, Senior Vice President and Head of H&A Brand Communication at LG Electronics, said, "In line with the eco-friendly consumption trends of the MZ generation, we will actively promote the value of LG premium home appliances by providing differentiated customer experiences that consider not only functionality but also the environment."