DailyHotel Surpasses 200,000 Gold Members... "Monthly Average Growth of 15%"
by Kim Heungsoon
Published 13 Apr.2023 08:20(KST)
Complete Overhaul of Reward Policy
Additional Points Granted for Domestic Hotel Reservations, etc.
Daily Hotel, a premium leisure platform operated by Yanolja, announced on the 13th that the number of Gold members has surpassed 200,000.
Previously, Daily Hotel introduced the Gold membership system in June 2021 and has been providing differentiated rewards according to membership tiers. With an easy sign-up process and distinctive benefits, the number of Gold members has increased by an average of 15% per month. The company explained that as a result of offering customized rewards, the purchase rate of Gold members is more than 50% higher compared to the basic Silver members.
To celebrate surpassing 200,000 Gold members, Daily Hotel is revamping its reward policy. In addition to the existing benefit of providing 1% points on total payment amounts across all categories, an additional 2% points will be given for domestic hotel reservations. Members can also earn up to 7,000 points by writing reviews that include photos.
Ji-hye Lee, Head of Marketing at Daily Hotel, said, "We plan to continuously introduce events and new benefits to enhance customer satisfaction as a premium leisure platform."
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