by Lee Seohee
Published 12 Apr.2023 09:22(KST)
Golf practice range brand ShowGolf is expanding the golf industry by signing a strategic partnership agreement (MOU) with SG Golf.
Jo Yoon-hyuk, Executive Director of ShowGolf, and Kwon Bok-seong, Managing Director of SG Golf, are conducting a business agreement ceremony.
[Photo by ShowGolf]
According to ShowGolf on the 12th, ShowGolf held a business agreement ceremony at the ShowGolf Gimpo Airport branch attended by Yoonhyuk Cho, Executive Director of ShowGolf, and Bokseong Kwon, Managing Director of SG Golf. Through this agreement, ShowGolf will introduce the golf practice range solution 'Xpartners,' jointly developed with NHN Korea Cyber Payment (NHN KCP), to SG Golf franchise stores. Accordingly, they plan to enhance convenience by establishing a customized mobile reservation system for SG Golf, including mobile bays and lesson reservations. The system will first be introduced to about 40 newly opened stores in the second quarter and then expanded to all stores. Additionally, ShowGolf Academy, a subsidiary, will supply lesson pros to SG Golf stores to ensure store owners do not face difficulties in securing lesson pro personnel.
ShowGolf’s distributed launch monitor (swing analyzer) 'FlightScope' will also seek co-growth with SG Golf. SG Golf’s screen golf software will be linked to FlightScope, enabling not only shot analysis but also screen game play on FlightScope.
Yoonhyuk Cho, Executive Director of ShowGolf, said, "ShowGolf has prepared for comprehensive business diversification after gaining attention as a differentiated golf practice range brand. This agreement with SG Golf is part of that effort," adding, "ShowGolf will do its best to build a culture where domestic golfers can easily access and enjoy golf."
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