Emart24 Launches Kabrew Ready Classic and Pink Highball

by Lim Chunhan

Published 12 Apr.2023 08:26(KST)

Industry's First Natural Wine Sales

Emart24 announced on the 12th that it will launch RTD (Ready To Drink) highballs ‘Kabrew Ready Classic·Pink Highball’ on the 13th.

The Ready Classic Highball emphasizes a refreshing taste by combining whiskey flavor with ginger ale scent, while the Ready Pink Highball features a sweet, slightly bitter, and tangy taste with a proper balance of grapefruit and whiskey flavors. Instead of using diluted base liquor by adding water to purchased spirits, these products are made using base liquor brewed directly based on Kabrew Brewery’s expertise, with appropriately balanced ingredients to create the distinctive taste and aroma of highballs.

Models are introducing Cabrew Ready Highball and Integrale Bianco Frizzante at Emart24. <br>[Photo by Emart24]

Models are introducing Cabrew Ready Highball and Integrale Bianco Frizzante at Emart24.
[Photo by Emart24]

For the first time in the convenience store industry, natural wine will also be sold. Natural wine is a wine that minimizes technical and chemical interventions during grape cultivation and brewing processes, preserving the natural beauty with minimal human interference. Integrale Bianco·Ros? Frizzante is a pet-nat style wine that can be consumed half clear like Makgeolli, while the other half can be enjoyed mixed with unrefined yeast to maximize the fresh fruitiness and the umami of soft bubbles.

An Emart24 official said, “The number of customers wanting to experience unique and diverse alcoholic beverages regardless of age or gender is increasing every year,” adding, “With the idea of providing the alcoholic beverages customers want as close to them as possible, we will quickly introduce various products that are hard to find in existing convenience stores and do our best to become a nearby liquor warehouse for home drinkers.”