BNK Gyeongnam Bank Conducts 'Customer Experience (CX) Improvement Training'

BNK Gyeongnam Bank is focusing on strengthening employee capabilities to protect both face-to-face and non-face-to-face financial consumers.

On the 11th, BNK Gyeongnam Bank held a "Customer Experience (CX) Improvement Training" for financial consumer protection at the main branch auditorium.

BNK Gyeongnam Bank held a "Customer Experience (CX) Improvement Training" for financial consumer protection at the main office auditorium.

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The Customer Experience (CX) Improvement Training was attended not only by CS (Customer Satisfaction) Angel employees who lead customer service at each branch's frontline but also by headquarters staff who plan the bank's policies.

Participating employees received speech training and CS education essential for customer service from three external professional instructors, as well as Customer Experience and User Experience training for non-face-to-face customers, reaffirming the true meaning of financial consumer protection.

Ji-woo Lee, assistant manager at Bonggok-dong Branch, said, "The Customer Experience Improvement Training was beneficial as I learned ways to protect both face-to-face and non-face-to-face customers simultaneously. As a CS Angel employee representing the branch, I will strive even harder for customer protection and satisfaction."

Kim Yang-sook, executive director in charge of financial consumer protection, stated, "This training was planned to ensure that financial consumers can experience BNK Gyeongnam Bank's customer contact services in the most friendly and comfortable way possible. Since the trend in finance is digital, we will do our best to improve customer experience (CX) across both face-to-face and non-face-to-face operations."

BNK Gyeongnam Bank has selected financial consumer protection officers from each headquarters department as CS Angels in line with the changing financial environment, where customer satisfaction services, previously limited to counter staff, are expanding to customer experience services that include user experience.

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