Kumho Tire Releases 'Ddorororo Insta-toon'

Kumho Tire announced on the 11th that it is presenting an Instagramtoon series that entertainingly unfolds the growth story of Ttororo for the first time in the industry. This Instagramtoon series was created to strengthen communication with the MZ generation and increase familiarity by utilizing Kumho Tire's representative characters, Ttoro and Roro.

The Ttororo Instagramtoon series is based on the concept of ‘Ttoro, the God of Tires,’ setting Ttoro and Roro as gods of tires to express Kumho Tire’s value of protecting safety around the world with tire technology bestowed by the gods. The series will reveal episodes showing the process of Ttoro and Roro, gods of tires who were banished to the human world for leaking tire technology to humans, adapting to the human world and advancing tire technology.

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Additionally, this Instagramtoon is produced as global content and will be provided to readers worldwide. It plans to create various content to enhance empathy with readers based on tire materials. Currently, Kumho Tire is a global tire company exporting to over 180 countries, operating not only domestically but also through 9 overseas sales corporations and 14 branches and offices.

Janghyuk Yoon, Executive Director of G. Marketing at Kumho Tire, said, “To approach the MZ generation more familiarly, we planned the Instagramtoon series using Kumho Tire’s familiar characters ‘Ttoro’ and ‘Roro.’ We will continue to lead trends by presenting various marketing strategies that can expand the worldview of the character ‘Ttororo’ targeting the MZ generation.”

Meanwhile, Kumho Tire has been showcasing a new emergency evacuation map advertisement titled ‘Ttoro, the God of Tires’ at CGV multiplexes nationwide since the 10th. The newly introduced ‘Ttoro, the God of Tires’ edition incorporates storytelling with ‘Ttoro’ and ‘Roro’ to express the development of mobility through tires in animation form.

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