Vacuum Cleaner Appears at Fashion Show... Samsung Launches Bespoke Jet AI 'Cleaning Show'

Samsung Electronics announces the launch of its 2023 vacuum cleaner new product, 'Bespoke Jet AI,' with a unique campaign called 'The Ultra-Powerful Cleaning Show Like Never Before.'

'The JET Walk' video image

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The 'The JET Walk' campaign video, released on social media platforms such as YouTube and Instagram, as well as on TV and outdoor advertisements on the 11th, highlights the powerful performance of the 2023 Bespoke Jet AI, featuring a world-leading maximum suction power of up to 280 watts (W) and new functions such as 'AI Mode,' set against a runway backdrop.

The video is composed of three stages: ▲THE CLEAN WALK ▲THE AI WALK ▲THE ZIGZAG WALK. In THE CLEAN WALK, Samsung’s patented technology delivers a powerful suction of up to 280 watts and a large-capacity 3970mAh battery to strongly suction golden crumbs on the runway floor.

In THE AI WALK, the 'AI Mode' is introduced, which detects cleaning environments such as carpets, wooden floors, and mats in the home to optimize suction power. The Bespoke Jet AI is the first wireless stick vacuum cleaner in Korea to receive AI+ certification from the Korean Standards Association. In THE ZIGZAG WALK, the 'Bespoke Jet Bot AI' appears. The Bespoke Jet Bot AI uses object recognition, 3D, and LiDAR sensors to autonomously navigate by recognizing the house structure and types of objects, detecting and avoiding obstacles scattered across the runway.

Samsung Electronics also included a message of effort toward a sustainable daily life in this campaign. Upcycled items can be seen throughout the campaign video, including the model’s clothing and props, as well as a chandelier made from recycled PET bottles installed on the runway stage.

The Bespoke Jet AI’s Clean Station applies recycled waste materials to the grill filter, and the AI Mode cleans with optimal suction power according to the floor environment, saving about 25% battery compared to using the powerful mode.

Kim Seong-wook, Vice President and Head of Samsung Electronics Korea, said, “We planned this campaign to introduce the Bespoke Jet new product, which offers the world’s highest suction power of up to 280 watts and AI that senses floor environments to implement optimal suction power, in a way different from before,” adding, “We will continue to firmly establish the differentiated image of the most powerful and smartest Jet.”

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