CJ OnStyle and Musit Collaborate on Encore TV Broadcast... Synergy in Full Swing

CJ OnStyle announced on the 11th that it will hold TV home shopping broadcasts with the nation's No.1 luxury platform 'Must It' on the 14th and 19th. Following the success of the first TV home shopping broadcast in December last year, which generated orders worth 4 billion KRW over two hours, an 'encore broadcast' will be held this month.

The broadcast will be conducted simultaneously from the CJ OnStyle studio and the Must It store. On this day, they will showcase 'Dragon Diffusion,' a leather bag handcrafted by Indian artisans. In addition, luxury brand products such as Gucci, Burberry, Isabel Marant, and Aigner will be offered at special prices. Purchases made during the broadcast will be eligible for a 24-month interest-free installment plan.

Last December, Mustit TV Home Shopping Launch Broadcast
[Photo by CJ OnStyle].

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Since CJ OnStyle made a strategic investment in Must It in June last year, collaboration between the two companies has intensified. Starting this month, Must It products will be showcased in real-time by linking the CJ OnStyle application (app) and interface (API). This is a strategy to attract consumers in their 20s and 30s who use online luxury platforms as new customers for CJ OnStyle.

CJ OnStyle explained, "Must It is one of the few commerce platforms that has continuously generated operating profits and achieved growth over 10 years since its founding in 2011," adding, "It has secured high customer trust by introducing 'Must It Care,' which includes a highly competitive product portfolio, 200% compensation guarantee in case of counterfeit detection, and compensation for sold-out or delayed products." It is also evaluated to have IT infrastructure and customer service capabilities.

Meanwhile, CJ OnStyle launched the industry's first luxury-focused live commerce program 'Must It LIVE' in September last year. Currently, Must It LIVE is scheduled once a month as a fixed program on CJ OnStyle live shows.

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