Clean Beauty Popularity... Lotte ON On&TheBeauty Hosts Allure Special Exhibition
by Kim Yuri
Published 03 Apr.2023 06:00(KST)
Introduction to Allure Award-Winning Products
Clean Beauty Sales in January-February Doubled Compared to Last Year
Lotte ON is taking the lead in spreading 'Clean Beauty' that cares for skin health and the environment.
Lotte ON On&TheBeauty announced that it will exclusively hold the 'Allure Clean Beauty Special Exhibition' from the 3rd to the 9th. The exhibition introduces clean beauty products selected by the '2023 Allure Best of Beauty Clean Award.' Lotte ON On&TheBeauty MDs (Merchandisers) participated as judges in this award, selecting brands and products that are safe for the skin, protect animals, and preserve the environment through sustainability, alongside experts from various fields. Various beauty brand products such as Kiehl's, Aveda, Fresh, and Innisfree were selected, and to commemorate this, the award-winning products will be offered exclusively with special benefits on On&TheBeauty.
Lotte ON On&TheBeauty has been strengthening its focus on clean beauty since last year. Recently, trends such as value consumption and eco-friendly consumption have converged, making clean beauty a rising trend in the beauty industry as well. On&TheBeauty discovers clean beauty brands and holds a 'Clean Beauty Special Exhibition' every quarter to inform customers about them. Sales related to clean beauty on Lotte ON in January and February this year more than doubled compared to the previous year.
In this Allure Clean Beauty Special Exhibition, On&TheBeauty will present exclusive product sets. When purchasing Fresh Kombucha Essence 2.0 (250ml), customers will receive a Fresh Kombucha Cleansing Treatment Toner (200ml) worth 60,000 KRW as a gift. When purchasing Belif Herb Bouquet Gel Cleanser (250ml), customers will receive Numero 10 Essence (10ml) + Belif The True Cream Moisturizing Balm (10ml) + Herb Bouquet Concentrate (10ml) as gifts.
Additional benefits are also prepared for members of the beauty-exclusive membership 'On&TheBeauty Club.' On&TheBeauty Club members who purchase products introduced in the special exhibition will earn up to 3,000 L.PoInt points depending on the product.
Lotte ON explained, "On&TheBeauty was recognized as a platform gathering customers highly interested in premium beauty, which allowed us to exclusively hold this special exhibition. On&TheBeauty MDs and marketers were highly evaluated for their expertise and directly participated as judges in the award. They provided opinions related to the award-winning brands and products, standing shoulder to shoulder with skin and beauty experts such as professors and researchers." They added, "Going forward, we will strengthen beauty brands that realize values such as eco-friendliness and sustainability so that On&TheBeauty customers can maintain healthy skin."
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