PITRIX Unveils Musculoskeletal (MSK) Information Cloud Platform at CES 2023

by Jung Jin

Published 30 Dec.2022 09:30(KST)

[Bodymeter by Pitrix exhibited at CES 2023. Photo by Pitrix]

Fittrix, the first digital healthcare spin-off company of Hyundai Motor Group, will participate in CES 2023, the world's largest information technology ICT exhibition held in Las Vegas, USA.

Fittrix Co., Ltd. (CEO Nam Jung-woo) will introduce its musculoskeletal information platform, including the "smart body analysis (fittrix body screening)," body shape dashboard (fittrix dashboard), and open studio (fittrix studio) at this exhibition.

Serving as a medium to create high added value, it analyzes more than 50 musculoskeletal data points including beauty and pain indicators, as well as exercise functions, providing personalized counseling, product and service recommendations, and smart coaching to deliver an enhanced customer experience.

After securing over 300 beauty and sports-related clients domestically within six months of its service launch in 2022 and verifying its business performance and services, Fittrix is preparing to enter overseas markets starting with CES.

Having completed official certification for medical device performance testing, Fittrix is gaining attention as a company that will expand its services into domestic and international healthcare markets and lead customized businesses and indoor advertising ecosystems utilizing body shape information.

The smart musculoskeletal (MSK) solution that Fittrix will unveil features an unmanned usability-based design considering the unique characteristics of offline sites, along with coaching services using mobile devices. By integrating with various IoT sensors, it is growing into a company leading comprehensive body data services.

Fittrix started as an in-house venture of Hyundai Motor Company and spun off in 2020. After attracting seed investments from Hyundai Motor Company, Kia, Boryung Pharmaceutical, and ZERO1, it plans to continue follow-up investments targeting partners for healthcare business expansion.

Meanwhile, CES is an exhibition hosted by the Consumer Technology Association (CTA) in the United States, where the global home appliance industry trends can be viewed at a glance. Fittrix will exhibit for a total of four days at Hyundai Motor’s ZERO1NE booth in Eureka Park and the Venetian Expo in Las Vegas.