GS Retail to Launch 'Uridongnae GS' Next Month... "One Offline App for All"

by Lim Chunhan

Published 21 Sep.2022 10:30(KST)

Pilot Test Launch for Employees

GS Retail will launch 'Wooridongnae GS,' which integrates existing applications into one, in mid-next month.

[Asia Economy Reporter Lim Chun-han] GS Retail announced on the 21st that it has developed ‘Uridongne GS,’ an application that integrates existing apps such as GS25, GS The Fresh, The Pop, and Udil Order, and has started a pilot test targeting its employees.

Since last year, GS Retail has been promoting the integration of GS25 My Own Refrigerator, the official GS The Fresh app, membership-centered The Pop, and Udil Order apps. Through the employee pilot test, GS Retail plans to closely examine the new app’s features in detail and conduct verification of each function in preparation for the grand launch. The app will be opened on the app store and publicly launched for customers from mid-next month.

The core features that Uridongne GS will introduce include enhanced usability based on quick commerce, expanded inventory-checkable products, simplified membership registration, and increased convenience of easy payment. On the main screen, the Uridongne GS direct delivery menu will be prominently placed. The newly implemented product pickup service allows customers to select a GS25 or GS The Fresh store where they want to pick up their order, place and pay for the order, and visit at the desired time to collect it. The function to check the inventory of products sold at GS25 stores has also been strengthened.

A GS Retail official said, “Uridongne GS has been improved so that customers can use the services they want easily and conveniently,” adding, “We will focus more on strengthening GS Retail’s O4O service competitiveness in the future.”