Nexon Launches Pilot Service for Virtual World Community Platform 'Nexon Town'

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[Asia Economy Reporter Seungjin Lee] Nexon started the domestic pilot service of the mobile virtual world community platform ‘Nexon Town’ on the 15th.

‘Nexon Town’ is a mobile community platform developed to allow users to freely communicate and enjoy various content within games in a virtual world realized with Nexon’s game resources.

‘Nexon Town’ consists of a community ‘Virtual World’ that connects users with each other, and an ‘Integrated Platform’ that connects users with games and games with other games. During the pilot service, users can enjoy the ‘Virtual World,’ and the ‘Integrated Platform’ will be added through updates.

In the ‘Virtual World,’ users can create their own unique avatars using customization items and transform into Nexon game characters such as ‘Mabinogi,’ ‘MapleStory,’ ‘Bubble Fighter,’ and ‘Crazy Arcade.’ Users can experience three-dimensional communication rather than flat text-based conversations through avatar chat and 1:1 messenger in virtual spaces like plazas, classrooms, campsites, and conference rooms created with Nexon’s game resources. Additionally, in the conference rooms, users can share PDFs and videos to exchange various information with friends.

Nexon plans to sequentially add iconic maps and spaces from games to the ‘Virtual World’ to provide diverse cultural and recreational spaces. Furthermore, features such as ‘Housing,’ which allows users to decorate their own spaces, and social networking service (SNS) functions to share precious moments within games are also being prepared.

The ‘Integrated Platform’ will be introduced as a differentiated system linked with Nexon’s games, which has not been seen in existing communities. It will be implemented in a way that allows users to use shops or participate in game events through ‘Nexon Town’ without logging into the games. ‘Item trading’ will also become possible. Nexon is preparing an integrated game item marketplace where items can be freely traded across games without boundaries.

Yejung Kyu, Nexon Director, said, “‘Nexon Town’ is a project launched to expand users’ experiences and strengthen connections with games,” and added, “We will complete a ‘hub’ that encompasses all of Nexon’s games through a user-centered differentiated system.”

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