Amid the Honchu-jok Trend... Homeplus' Ready-to-Cook Foods Gain Popularity

by Lim Chunhan

Published 08 Sep.2022 09:17(KST)

Updated 08 Sep.2022 10:47(KST)

Sales of Convenient Meal Kits Increased by 25% During Last Seollal Holiday

Models are introducing ready-to-cook and convenience food products at Homeplus Gangseo branch in Seoul.

[Asia Economy Reporter Lim Chunhan] Recently, as the number of people spending Chuseok alone at home, known as ‘Honchujok,’ has increased, ready-to-eat meals have become popular at large supermarkets.

According to Homeplus on the 8th, sales of convenient cooking products during the Lunar New Year holiday rose by 25% compared to the previous week, and refrigerated ready meals increased by 32%.

Homeplus is offering various food products at discounted prices until the 14th. They are showcasing dishes such as Jinju-style Yukjeon (pan-fried beef), assorted Jeon (Korean pancakes), three-colored namul (seasoned vegetables), Songpyeon (rice cakes), and traditional rice cakes. Additionally, cheese barbecue chicken and Koshihikari sushi sets are available at discounted prices.

A Homeplus representative said, “As the number of single-person households increases and ways of enjoying holidays diversify, the demand from customers enjoying the holidays using ready-to-eat meals and convenient foods is rising.”