Paul Bassett Launches Two New 'Barista Paul Bassett' Products... "As Signature Coffee RTD"

Published 21 Jul.2022 11:08(KST)

Two types of Paul Bassett RTD./Photo by Maeil Dairies Co., Ltd.

[Asia Economy Reporter Song Seung-yoon] Specialty coffee shop Paul Bassett announced on the 21st that it will launch two new products under the 'Barista Paul Bassett' line.

The new products are RTD (Ready to Drink) beverages made with specialty-grade coffee, consisting of two types: the signature coffee Lungo and Lactose-Free Latte, both sold at Paul Bassett stores.

The signature Lungo uses specialty-grade coffee beans that are also used in stores to replicate the in-store taste, with a coffee content more than twice that of typical market products. It offers a black coffee with a deeper and richer flavor than Americano. The Lactose-Free Latte uses milk with lactose removed, making it comfortable for those who usually avoid lattes due to digestive discomfort. It faithfully reproduces the savory Paul Bassett caf? latte flavor, allowing the natural coffee aroma and milk taste to be well appreciated.

Kim Yong-chul, CEO of Paul Bassett, said, "As competition in the RTD market intensifies, more customers are seeking premium coffee in RTD products. We have commercialized our representative and premium menu items, Lungo and Lactose-Free Latte, so customers can enjoy them anytime and anywhere according to their needs."

The two Paul Bassett RTD products are available at Paul Bassett stores and Market Kurly, and more details can be found on the Paul Bassett website.