"Lotte Mart Strengthens K-Food, Opens 15th Store in Binh City, Vietnam"

by Kim Yuri

Published 18 Jul.2022 10:07(KST)

Lotte Mart's 15th store in Vietnam, opened in Vinh City, North Central Vietnam.

[Asia Economy Reporter Yuri Kim] Lotte Mart announced on the 18th that it opened its 15th store in Vietnam on the 15th in Vinh City, located in the north-central region of Vietnam.

Vinh City, in north-central Vietnam, is a border trade city adjacent to Laos and Cambodia, a new city with a population of about 500,000 developed under government initiative. Lotte Mart Vinh is located in the city center and is a three-story standalone building with a sales area of 13,223㎡ (approximately 4,000 pyeong).

Considering the surrounding commercial area lacking complex shopping spaces, Lotte Mart Vinh implemented a grocery-focused store with about a 10% higher proportion of food products compared to existing stores. K-food products such as Korean snacks and processed foods were also strengthened. Lotte Mart plans to make this store a representative store of Vinh City by offering large-capacity products targeting coastal tourism and customers near the border, as well as various private brand (PB) products.

Customers are shopping at Lotte Mart Vietnam Vin Point, which opened on the 15th.