Modamoda Selected as Final Top 4 Candidate at Global Cosmetics Expo

by Moon Hyewon

Published 08 Jul.2022 09:10(KST)

An expected view of Modamoda's booth at the global cosmetics expo 'Cosmoprof,' held for three days from the 12th (local time) in Las Vegas, USA. Photo by Modamoda

[Asia Economy Reporter Moon Hyewon] Modamoda announced on the 8th that it has been selected as a TOP4 finalist for the 'North America Award' at the global cosmetics expo 'Cosmoprof.'

Celebrating its 19th year, Cosmoprof is the world's largest global beauty B2B expo, attended by over 1,400 companies and 40,000 people. It is held at beauty industry hubs by continent: Las Vegas, USA for the Americas; Bologna, Italy for Europe; Hong Kong for Greater China; Bangkok, Thailand for Southeast Asia; and Mumbai, India for South Asia. The exhibition fields include skin care, hair care, nail care, toiletries, perfume, organic beauty, and beauty accessories. This year's event will be held for three days starting on the 12th (local time) in Las Vegas, USA.

Modamoda plans to participate in this expo and secure large-scale product supply contracts from global buyers. The concept Modamoda is promoting at this expo is the 'world's first natural browning shampoo applying the browning phenomenon of bananas.' Accordingly, the main color was chosen as yellow, and a three-dimensional booth design actively emphasizing the browning principle of bananas was adopted. A space will also be provided where corporate buyers and consumers can directly experience Modamoda shampoo.

Modamoda was selected as one of the four finalists in the hair category of the 'Cosmoprof NA (North America) Award.' The final candidates were evaluated based on five criteria: innovation, marketability, market influence, brand growth, and brand value.

Baek Hyeongjin, CEO of Modamoda, said, "Participating in Cosmoprof Las Vegas this time is Modamoda's official global debut stage," adding, "We expect very positive results as export inquiries have been pouring in from many companies even before the event."