Used Car Platform Encar Surpasses 2 Billion Cumulative Visitors

by Choi Daeyul

Published 24 Jun.2022 13:02(KST)

[Asia Economy Reporter Choi Dae-yeol] Encar.com, which operates the used car platform Encar, announced on the 24th that the cumulative number of visitors to its website has exceeded 2 billion. The company explained that it is the first in the domestic industry to achieve this.

Encar was launched in 2001, and the cumulative number of visitors has been estimated to reach about 2.2 billion as of this month. After first surpassing 1 billion in 2016, the number has more than doubled in just over six years.

The company stated, "We believe that the increased interest in used cars, combined with Encar's trusted service and higher brand awareness compared to competitors, contributed to this achievement."

The number of vehicles registered on Encar totals 12 million, the highest in the industry. Approximately 1 million vehicles, accounting for about 40% of the total number of used cars traded in the domestic market, are consistently registered annually.