BBQ Opens 10th Store in Texas... "Territorial Expansion in the U.S."

by Moon Hyewon

Published 23 Jun.2022 09:22(KST)

A BBQ restaurant located in Richardson, Texas, USA.

[Asia Economy Reporter Moon Hyewon] Genesis BBQ announced on the 23rd that it will open its 10th store at Texas Christian University, located southwest of Fort Worth, Texas.

BBQ has been operating stores in Texas, including three in Plano, one in Richardson, and one in Arlington. Following the opening of this 10th store, it plans to open additional locations in the Houston and Austin areas.

BBQ stated, "As the Asian food market expands in the United States, our strategy to cater to local consumers' tastes has been successful," adding, "Our pub-style stores, where customers can enjoy BBQ Golden Olive Chicken while watching Major League Baseball or professional soccer games, are gaining popularity."

Currently, BBQ operates over 150 stores across 19 states in the U.S. and more than 250 stores in the North American region, including Canada.