Binggrae Launches Drinking Yogurt 'Yoplait Easy Drink'

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[Asia Economy Reporter Eunmo Koo] Binggrae announced on the 2nd that it will launch a drinking yogurt called 'Yoplait Easy Drink.'

Yoplait Easy Drink is the first room-temperature stable drinking yogurt released by Yoplait in Korea. It is sterilized at a high temperature of 100 degrees Celsius for more than 65 seconds and packaged in a sterilized pack that blocks light and air, resulting in a longer shelf life compared to regular refrigerated yogurt products. It contains 90% raw milk and does not include additives such as sweeteners, colorants, or flavorings. The 200ml serving contains 6g of protein, 215mg of calcium, and postbiotics.

A Binggrae official stated, "We are launching the drinking yogurt 'Yoplait Easy Drink,' which can be stored at room temperature for an extended period thanks to sterilized pack packaging," adding, "We plan to continue releasing various products that consider consumer preferences in line with diversifying lifestyles."

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