Kyobo Securities Draws Attention with Unique Research Reports... Differentiated by Parodies and More

Photo by Kyobo Securities

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[Asia Economy Reporter Lee Jung-yoon] Kyobo Securities announced on the 27th that it is publishing research reports with unique titles and designs.

Among the reports published in the first quarter of this year are titles that attract attention with different themes from existing reports, such as ▲ Growing as a Category Killer (Distribution & Cosmetics) ▲ Why Is Pharmaceutical Bio Like This? (Pharmaceutical & Bio) ▲ Spread, Fill, and Pull (Beauty) ▲ Our Current Education (Education).

In addition, the covers parody dramas or use animations to present a familiar and differentiated design according to the report topics. Kyobo Securities recruited a designer and YouTube PD at the end of last year to imprint the report topics on investors with appropriate images.

Furthermore, Kyobo Securities plans to creatively incorporate various Netflix movies into reports such as economic strategies to approach the MZ generation in a familiar way.

A Kyobo Securities official said, "We have enhanced the competitiveness of our reports with titles and designs that investors can relate to, moving away from the traditional rigid format."

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