Consultation with Car Dealers in the Metaverse... Woori Financial Unveils 'WON Carland'

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[Asia Economy Reporter Minwoo Lee] Woori Financial Group is creating a space on a metaverse (extended virtual world) platform where various automobile financing consultations can be conducted.

Woori Financial Group announced on the 27th that it will open 'WON Car Land' on the 28th. This is essentially the establishment of the group's integrated automobile financing platform 'Woori WON Car,' which includes Woori Bank, Woori Card, and Woori Financial Capital, in a metaverse space since December last year. It is a web-based virtual space linked with the metaverse platform 'ZEP,' accessible to anyone without installation or membership registration procedures.

WON Car Land consists of ▲‘Woori WON Car Exhibition Hall,’ where visitors can consult with dealers in the metaverse space ▲‘EV Exclusive Hall,’ where information related to electric vehicles can be obtained ▲‘Conference Hall,’ where automobile-related broadcasts and employee events are held ▲game event zones ▲promotion zones, among others.

Meanwhile, to commemorate the opening of WON Car Land, various events such as related quizzes and metaverse treasure hunts will be held. In the WON Car Land Conference Hall, a live broadcast featuring a used car dealer YouTuber will be held for one hour starting at 10:30 a.m. on the 28th, introducing tips on purchasing used cars that consumers are curious about.

A Woori Financial Group official stated, "We will actively utilize the metaverse as a channel to effectively deliver automobile financing information and continue efforts to create a space for communication with customers."

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