LG Household & Health Care Unveils 'Physiogel Sun Care 3 Types'

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[Asia Economy Reporter Moon Hyewon] LG Household & Health Care announced on the 27th that Physiogel has launched three types of sun care products that can be selected and purchased according to skin concerns or usage situations.

The ‘DMT UV Sunscreen’ features a Physiogel biomimic technology formula composed of ingredients similar to the skin, helping to soothe and moisturize, providing not only UV protection but also care for dry skin. It has completed hypoallergenic testing, suitability testing for sensitive skin subjects, and alternative eye irritation testing, and is an easy-washable formula that can be cleansed with light washing, allowing for burden-free use. In particular, it collaborated on design with ‘Wiggle Wiggle,’ enhancing its collectible value with a stylish product package that combines the signature blue color of the DMT line and Wiggle Wiggle’s smile flower.

The ‘Red Soothing AI Airy Sun Multi Balm’ is a stick type that can be conveniently used anytime and anywhere, making it ideal for outdoor activities. It is a triple-functional product with UV protection, wrinkle improvement, and whitening functions that care for skin concerns, and its air-light formula adheres lightly without white cast, finishing silky and smoothing the skin texture.

The moist cream-type ‘Red Soothing AI Tone-up Sunscreen Beige,’ which adds a tone-up effect, comes in a neutral beige color suitable for both men and women, creating a natural and lively complexion. The formula containing sebum-absorbing powder controls skin shine to maintain a long-lasting matte finish, and the soothing ingredient PEA (Palmitamide MEA) makes it suitable for delicate skin as well as acne-prone skin.

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