LG OLED TV Experience Space 'Geumseong Arcade' Sees Rapid Increase in Visits from MZ Generation

LG Electronics' unique OLED TV experience space, Geumseong Arcade, which opened in Gwangalli, Busan, is gaining popularity. The number of weekend visitors has increased by more than 30% compared to last year, with a daily peak of nearly 700 visitors. LG Electronics models are enjoying games on OLED TVs at Geumseong Arcade.

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[Asia Economy Reporter Park Sun-mi] LG Electronics' unique OLED TV experience space, Geumseong Arcade, opened in Gwangalli, Busan, is gaining high popularity.

On the 27th, LG Electronics announced that the number of weekend visitors to Geumseong Arcade, located in the Gwangalli Beach theme street, has increased by more than 30% compared to when it was first operated in Seongsu-dong, Seoul last year. The maximum daily visitors approach 700. Even during its first operation last year, Geumseong Arcade received great response with an average of over 400 visitors per day.

In particular, the newly prepared private game room is highly popular this time. LG Electronics created a private space equipped with the latest products such as the 42-inch LG OLED Evo and the 88-inch LG Signature OLED 8K, allowing small groups of up to four people to enjoy games. Customers can enjoy the latest PC games on the 42-inch OLED Evo or experience various console games with the overwhelming picture quality of the 88-inch giant screen and 8K OLED.

LG Electronics is accepting applications for the private game room through the official Geumseong Arcade Instagram account, and demand to experience the latest OLED TVs is concentrated, with more than 250 teams applying on average every week.

Geumseong Arcade is a newtro concept LG OLED TV pop-up experience space. Moving away from monotonous product displays, it is designed to fully enjoy the differentiated picture quality and gaming performance of LG OLED TVs in various spaces, gaining favorable responses from MZ generation visitors.

LG Electronics is using the campaign song emphasizing the gaming performance of OLED TVs, "Dagaollaed," as the theme music of Geumseong Arcade, and on the 25th, released the song on global music streaming platforms including Melon, Genie, Apple Music, YouTube Music, and Spotify, as well as domestic music services.

Kim Sun-hyung, Executive Director of Korea HE Marketing at LG Electronics, said, "Geumseong Arcade is a space where you can experience not only the gaming performance of OLED TVs but also past memories and new lifestyles at the same time," adding, "We will continue to expand marketing focused on customer experience."

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