AmorePacific Ryo Black Shampoo Debuts on GS Home Shopping

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[Asia Economy Reporter Moon Hyewon] Amorepacific's Ryo announced on the 27th that it will launch the new product ‘Ryo Double Effector Black Shampoo’ on GS Home Shopping on the 28th.

This GS Home Shopping broadcast will be conducted with an exclusive launch package and benefits during the broadcast. Based on Amorepacific's 30 years of hair dye technology and 40 years of hair loss research, Ryo Black Shampoo and Treatment are total solution products with functional effects to temporarily cover gray hair as well as alleviate hair loss symptoms.

Ryo Black Shampoo does not contain oxidizers or permanent dye ingredients used in permanent hair dyes, and contains herbal-derived ingredients such as black ginseng, black soybean, and galgeun (kudzu root), along with patented gray hair cover ingredients. The black toning coats gray hair cumulatively with use, providing a temporary gray hair cover effect. This differs from conventional hair dyes and complies with domestic and international cosmetic safety standards, reducing scalp irritation and hair damage, earning the highest grade of Excellent from Germany's Derma Test.

Before the official launch, Ryo Black Shampoo and Treatment attracted consumer interest by achieving a 99% satisfaction rate for gray hair coverage in a panel survey conducted over about two weeks of concurrent use of shampoo and treatment products. Since the launch, it has shown high popularity with temporary sold-out status on some online channels and sold-out live broadcasts.

The GS Home Shopping package includes a set of three shampoos (543ml each) with a special additional set of two treatments (110ml each), and a double package set is also available where purchasing six shampoos (543ml each) comes with four treatments (110ml each) as a gift. The product is also available for pre-order online at GS SHOP. Additionally, purchasing the double package set during the broadcast offers a special event discount of 10,000 KRW.

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