"Added European Flavor" KT&G Launches 'Lezhong French Thumb'

Published 27 Apr.2022 09:05(KST)

[Asia Economy Reporter Eunmo Koo] KT&G announced on the 27th that it will launch a new product, ‘Lezhong French Some,’ with a European flavor, through convenience stores nationwide.

Lezhong French Some uses ‘Cavendish tobacco leaves’ matured with a European-style aging method, maintaining the unique taste of the ‘Lezhong French’ series while allowing consumers to experience harmonious flavor variations according to their preferences.

Additionally, it features ‘Double Smell Care,’ which reduces the tobacco odor from the mouth and hands after smoking. The odor reduction function applied to the product manages the smell from the mouth, and the ‘Fragrance Zone’ on the top of the package helps maintain manners after smoking. Moreover, compared to the company’s regular products, it applies a thicker hard filter that does not easily soften, providing a clean smoking experience.

Moon Seonghwan, head of the Lezhong brand division at KT&G, said, “Lezhong French Some is a product that realizes a unique harmony of flavors tailored to changing consumer preferences and features enhanced odor reduction functionality. We expect it to continue the popularity of the Lezhong French series by offering high satisfaction to consumers seeking something new.”

The tar and nicotine content of Lezhong French Some are 3.0mg and 0.20mg respectively, and the price is 4,500 won per pack.