"Protein-Enhanced Cream Cheese Flavor" hy Launches Greek Yogurt 'Pronic Daily Greek'

Published 27 Apr.2022 08:39(KST)

[Asia Economy Reporter Eunmo Koo] hy announced on the 27th that it will launch a spoonable fermented milk product called ‘Pronic Daily Greek.’

Pronic Daily Greek is the first Greek yogurt introduced by hy in 35 years since the launch of the spoonable fermented milk ‘Super100’ in 1988. The new product features a cream cheese flavor that is hard to find in typical Greek yogurts on the market. Additionally, it enhances functionality by including hy’s patented three types of probiotics and 6.9g of protein, and its distinct firm and thick texture makes it ideal to eat with various foods such as bread, cookies, granola, and fruit.

With this product launch, hy’s spoonable probiotic brand ‘Pronic’ lineup expands to a total of six items: five health functional foods (Pronic Plain, Strawberry, Peach, Blueberry, Sweet Plain) and one general food product (Pronic Daily Greek). The existing large-size (150g) Super100 Plain Sweet will be renewed as ‘Pronic Plain Sweet.’

Shinsangik, head of hy’s M&S division, said, “In line with recent trends that emphasize both health and taste, we have launched a Greek yogurt containing protein and cream cheese powder that is loved by people of all ages and genders. As a leading probiotic company, we will continue to strive to introduce products that meet customer needs.”