CU, Etoos Launch 'If It's Studying'... "Get Discounts on Course Passes"

by Lim Chunhan

Published 27 Apr.2022 06:44(KST)

On the 27th, a customer is purchasing 'Gonggi Ramen Spicy Soy Sauce Flavor' at the convenience store CU.

[Asia Economy Reporter Lim Chun-han] CU announced on the 27th that it will sell 200,000 limited edition units of ‘Gongbura-myeon Spicy Soy Sauce Flavor’ in collaboration with the high school online lecture brand Etoos.

Gongbura-myeon was developed as stir-fried noodles considering that teenage students prefer bibim noodles over soup noodles. According to CU, the sales proportion of cup noodles among teenagers showed that bibim noodles accounted for 52.2%, higher than soup noodles at 47.8%.

The product is manufactured by Samyang Foods, and a 2+1 promotional event will be held next month. It also includes a scratch discount coupon that offers a 5,000 KRW discount on the Etoos Pass monthly subscription.

A BGF Retail official said, “This product is a collaborative promotion using cup noodles, a snack highly favored by middle and high school students, designed to support students’ smooth learning,” adding, “We will continue promotions using differentiated products so that customers can enjoy various benefits simultaneously with their purchases.”