Lotte Department Store Opens Polo Pop-up Store... "Targeting MZ Generation"

by Lim Chunhan

Published 27 Apr.2022 06:00(KST)

Polo shirts sold at Lotte Department Store.

[Asia Economy Reporter Lim Chun-han] Lotte Department Store announced on the 27th that it will open a pop-up store for Polo, which is very popular among the MZ generation (Millennials + Generation Z).

This pop-up store will be held on the basement first floor of Jamsil AvenueL World Tower branch until the 8th of next month, and from the 10th of next month to June 6th, it will be held at the basement first floor plaza of the main store.

All products from Polo's Candy Mesh line in 33 different colors will be exclusively showcased. The Candy Mesh line is characterized by its use of colors inspired by the famous M&M candy's vibrant hues. Additionally, 16 styles of Earth Polo products for men and women made from recycled materials will be sold exclusively. The Earth Polo products are eco-friendly items made from fabric extracted from recycled plastic bottles and dyed through a waterless dyeing process.

Unique attractions and experiential events will also be provided. A kiosk where customers can create stickers using Polo's keywords and a photo booth will be operated to offer customers special enjoyment.

A Lotte Department Store official said, “Polo is a pioneering brand that has created timeless fashion value that spans generations,” adding, “This will be a special event reflecting the newtro trend most preferred by today's MZ generation and adding the value of meaning-out.”