Gwangju Bank Ranks No.1 in Brand Power Among Regional Banks

Published 26 Apr.2022 11:51(KST)

Updated 16 Aug.2025 16:18(KST)

[Asia Economy Honam Reporting Headquarters Reporter Park Jin-hyung] Gwangju Bank held a certification ceremony for ranking first in the regional bank category of the ‘2022 Korea Industry Brand Power (K-BPI)’ at its headquarters on the 26th.

At the event, Song Jong-wook, President of Gwangju Bank, Lee Sung-wook, Chairman of the Labor Union, and officials from the Korea Management Association Consulting (KMAC) attended to celebrate Gwangju Bank’s achievement of winning first place for five consecutive years.

Now in its 24th year, the Korea Industry Brand Power (K-BPI) is a brand management model developed for the first time in Korea by KMAC. It is a representative brand evaluation system in Korea that measures the brand competitiveness of products, services, and companies across various industries representing Korean consumer life.

This survey was conducted through one-on-one interviews with over 12,000 consumers residing in Seoul and six major metropolitan cities.

Gwangju Bank received high evaluations in loyalty categories such as image, preference, and accessibility, achieving the remarkable feat of ranking first in the regional bank category of the Korea Industry Brand Power (K-BPI) for five consecutive years since 2018. After Song Jong-wook took office as president, the bank demonstrated resilience by maintaining the top position.

At the certification ceremony, KMAC stated, “Gwangju Bank is trusted by financial consumers as a ‘kind and reliable bank’ and a ‘stable bank representing Gwangju and Jeonnam.’” They added, “This excellent result of ranking first for five consecutive years is due to the bank’s strong local business capabilities through community-based management, continuous innovation in digital banking, and the dedicated efforts of employees fulfilling corporate social responsibility.” They congratulated Gwangju Bank on its award.

In response, Song Jong-wook, President of Gwangju Bank, said, “Despite the rapidly changing business environment due to the prolonged COVID-19 pandemic and fierce market competition driven by financial digitalization, developing products and services that embrace customers’ hearts and sincere communication with customers pursuing values beyond profit seem to have strengthened our brand.” He added, “As a leading regional bank, we will continue to focus on customer-centered and community-based management, coexist with the region, and do our best to fulfill corporate social responsibility.”