11st Opens Men's Fashion Specialty Corner... "MZ Generation Gather"

by Lim Chunhan

Published 26 Apr.2022 08:54(KST)

On the 26th, 11st opened 'Yojeum Fashion Men,' a fashion specialty corner for men in their 20s and 30s.

[Asia Economy Reporter Lim Chun-han] 11st announced on the 26th that it has opened a fashion specialty corner for men in their 20s and 30s called ‘Yojum Fashion Men’.

Yojum Fashion Men is a corner where 11st’s merchandise planners (MDs) carefully select and showcase customized fashion items and brands based on seasonal fashion trends for MZ generation (Millennials + Generation Z) men.

Various discount benefits are also offered weekly. Currently, a basic 10% discount is provided, along with an additional 20% discount coupon.

An official from 11st said, “As demand for men’s fashion products diversifies, we have prepared a dedicated fashion corner targeting the sensibilities of young male customers. We will create an easy online fashion shopping environment for men in their 20s and 30s, who are emerging as the main consumers in the men’s fashion market with high growth potential.”