AboutPet, Premium Pet Products 'Popular'... Sales Up 255%

AboutPet will hold a cashback event of up to 10% on about 100 popular premium brand products until the 8th of next month.

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[Asia Economy Reporter Lim Chun-han] Recently, as the number of ‘Pempatjok’?people who treat their pets like family?has increased, premium pet products have also gained great popularity.

According to GS Retail About Pet on the 26th, sales of premium pet products grew by 255% from the beginning of this month to the 24th compared to the initial launch period. This figure is 70 percentage points higher than the growth rate of general product sales (183%). Recently, the proportion of premium brand searches among all search keywords within the application (app) increased to 84%.

By product, premium pet food made with human-grade (products safe for human consumption) quality and freeze-drying methods ranked first in total category sales, driving the sales increase. Sales of pet supplements and fashion clothing also increased by 25 times and 12 times, respectively.

About Pet is conducting a cashback event of up to 10% on about 100 popular premium brand products until the 8th of next month. To celebrate its first anniversary, it is also launching a uniform price promotion where about 40 pet planning products can be purchased starting from 100 won.

An About Pet official said, "The demand for qualitative care for pets is gradually increasing," adding, "We plan to strengthen our business capabilities for comprehensive pet care services along with the expansion of premium products."

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