Happycall Launches Premium High-Speed Blender ‘Smart Axleem Signature’

Happycall 'Smart Exlim Signature'
Photo by Happycall

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[Asia Economy Reporter Kwak Minjae] Happycall announced on the 26th that it has launched the ultra-high-speed blender "Smart Exlim Signature," equipped with patented technology Smart Blending that automatically detects and controls the amount of ingredients.

The Smart Exlim Signature is the first product of the upgraded premium Smart Exlim series, an enhancement over the existing Exlim series. The Exlim series is Happycall's ultra-high-speed blender brand, which recorded cumulative sales of 1.16 million units and cumulative revenue of 410 billion KRW as of the end of last year. It has established itself as a representative product of Happycall's home appliance division and a major pillar among domestic ultra-high-speed blenders.

The new product features the patented technology "Smart Blending," which automatically detects the amount of ingredients and blends them appropriately. When ingredients such as bananas, carrots, and celery are placed in the container and the smart button on the front of the main body is briefly touched, the blender automatically completes the blending according to the weight of the ingredients. Additionally, convenience and safety functions such as "Create My Menu," "Repeat Previous Menu," and "Lock Mode" have been added.

The product also includes an improved "Smart Container" with features such as a mini lid and lid detection device. The hinged mini lid is useful for drinking the finished beverage without removing the main lid, and the "Safety Lock" lid detection device recognizes whether the lid is properly secured to ensure safe operation. Made from safe Tritan material used in baby bottles, it also comes with an auxiliary lid that allows adding ingredients and inserting a tamper during blending.

The Smart Exlim Signature boasts the highest performance in the series. The power of the 1400-watt uAC motor is connected to high-strength blades, rotating at 32,000 rpm with 544 ultra-high-speed rotations per second to finely pulverize ingredients. It offers a total of nine auto blending and cleaning modes, including Slush, Soft Fruit, Hard Vegetable & Fruit, Dressing, Chef, Quick, Grinding, Cleaning, and Precision Cleaning. It is also equipped with ten safety systems, including container mat locking structure, container lid detection device, and motor overload prevention automatic shut-off function.

Kim Beomsoo, Executive Director of Domestic Sales at Happycall, said, "The Smart Exlim Signature is the first product in the premium Smart Exlim series with upgraded specifications such as the patented Smart Blending technology," adding, "In May, we plan to continuously introduce the Smart Exlim series, including launching the 'Smart Exlim Booster' on home shopping broadcasts."

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