[Asia Top Brand] Lotte Chilsung Beverage Starts Summer Marketing with 'Cloud'

원본보기 아이콘

[Asia Economy Reporter Song Seung-yoon] Lotte Chilsung Beverage's beer brand 'Cloud' has launched full-scale marketing in preparation for the post-COVID era.

Cloud's 'Cloud Saeng Draft' is actively conducting marketing activities starting with a new advertising campaign featuring actress Jeon Ji-hyun as the model. In the advertisement, Jeon Ji-hyun emphasizes the product's freshness and carbonation, delivering the message that every place with Cloud Saeng Draft can become a draft beer hotspot.

As part of ESG (Environmental, Social, and Governance) management, a recent hot topic, Cloud applied transparent PET packaging to the Cloud Saeng Draft 420ml product newly launched in August last year. This product, the first in the domestic beer industry to use transparent PET, features tear tape for easy label removal. In line with the trend of value consumption, online advertising campaigns are also being continuously carried out.

Last year, to promote the sophisticated image of the premium beer Cloud, the package design was renewed. To emphasize the identity as a premium beer made with 100% malt and the 'Original Gravity Method,' the word 'Original' was inserted on the front. Using gold, white, and black colors, the design maintained the characteristics of the existing Cloud while adding luxury with a pattern symbolizing barley, the main ingredient of the beer.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.