Prism, First Ever Live Commerce Sale of 'Joseon Palace'

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[Asia Economy Reporter Yuri Kim] RXC, which operates the retail media platform Prism, announced on the 25th that it will launch the 'Chosun Palace Seoul Gangnam, a Luxury Collection Hotel' product through live commerce for the first time.

Chosun Palace is the first hotel in Korea to form a soft brand partnership with Marriott International's luxury hotel brand, 'Luxury Collection,' and is a top-tier independent brand hotel presented by Chosun Hotel & Resort.

Through the Chosun Palace live event held at 8 PM on the 26th, Prism will exclusively introduce a Rolls-Royce package. A pre-registration lottery event for live viewers will also be held. The special Rolls-Royce package planned for this live event will be sold through a live sliding auction at 9 PM on the same day.

The Rolls-Royce package includes a stay in a suite room at Chosun Palace along with a dedicated chauffeur service providing Rolls-Royce Phantom pick-up and drop-off. This package is being introduced exclusively by Prism on external channels. The first 10 buyers will also receive a Chosun Palace signature candle as a gift.

Along with Prism live commerce, this promotion offers up to 70% discounts on major rooms at Chosun Palace for one week starting from the 26th. The State Room will be offered at the best discount ever, and a free upgrade to the Masters Room will be provided on weekdays only. The first 100 rooms sold during the live event will receive additional discounts on top of the existing prices.

The special Rolls-Royce package in the live sliding auction includes a special table dinner for two at Itanic Garden and an additional gift of the French niche perfume brand Ex Nihilo.

Yuhanik, CEO of RXC, said, "We are launching the Chosun Palace product through live commerce on the retail media platform Prism," adding, "We hope many customers will experience the new luxury and benefits that Chosun Palace offers through Prism."

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