SKT's 'T Deal' Achieves 10x Total Product Sales Growth Over 2 Years

by Cha Minyoung

Published 25 Apr.2022 10:22(KST)

SMEs account for 94%... Sales Increase of 'Donpang' and Others

SKT's 'T Deal' Achieves 10x Total Product Sales Growth Over 2 Years

[Asia Economy Reporter Minyoung Cha] SK Telecom announced on the 25th that the total sales volume of the ‘T Deal’ service has grown tenfold over two years since its launch.

SK Telecom launched the T Deal service as a text commerce platform combining big data and customer targeting technology.

The total merchandise sales volume (GMV) of T Deal has grown approximately tenfold over two years since the service launch, and as of March, small and medium-sized enterprises (SMEs) accounted for 94% of all vendors and 96% of total sales revenue.

In particular, sales of SMEs and small business owners registered on T Deal have increased significantly. For example, Donpang, a samgyeopsal (pork belly) sales company registered on T Deal, saw its sales grow about 33 times in March 2022 compared to March 2021.

SK Telecom is steadily increasing the proportion of eco-friendly products on T Deal as part of its ESG (Environmental, Social, and Governance) 2.0 management. As of March this year, eco-friendly products accounted for about 10% of total sales on T Deal. The company plans to further increase the ratio of eco-friendly products.

As a customer appreciation event for the 2nd anniversary of T Deal, SK Telecom will sell popular representative products at shockingly low prices starting from 990 KRW for one day on the 26th.

Jae-won Lee, head of SK Telecom’s advertising business, stated, “We will continue to strengthen ESG 2.0 management that considers the environment and society throughout the T Deal service,” adding, “Through this, we will maximize the satisfaction and pride of SK Telecom customers.”