Dong-A Pharmaceutical Holds 'Tempo Day' Event to Celebrate Tempo's 45th Anniversary

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[Asia Economy Reporter Lee Gwan-joo] Dong-A Pharmaceutical announced on the 25th that it will hold a 'Tempo Day' customer appreciation event to celebrate the 45th anniversary of Tempo.

This event will run until the 1st of next month and covers all products including sanitary pads, panty liners, and tampons. Customers can purchase with a '1+2' benefit on Dong-A Pharmaceutical's Naver Smart Store, and tampons are available at a record maximum discount of 41%. During the Tempo Day period, a ‘10-won deal’ event will also be held, selling overnight sanitary pads for 10 won to the first 100 customers. On the 27th at 8 PM, a 45th anniversary Tempo Naver live broadcast will also take place.

Tempo cotton pads apply organic cotton covers certified by the internationally accredited Organic Content Standard (OCS) for all products. Recently, actress Park Ji-hoo was selected as the new Tempo model and is conducting consumer marketing.

A Dong-A Pharmaceutical official said, “We have prepared product discounts and the most extensive benefits to repay customers for their continuous love,” adding, “We will continue to introduce healthy and comfortable Tempo women’s products and strive to become a brand that contributes to improving women’s quality of life.”

Dong-A Pharmaceutical’s Tempo launched the first tampon product in Korea in 1977. Starting with the launch of Tempo Natural Cotton Liners in 2019, it expanded the selection of sanitary products by releasing medium, large, and overnight cotton pads in 2020. In addition, in 2020, it signed an agreement with the international NGO G Foundation and is conducting the ‘One Tempo Warmer’ campaign to support sanitary pads for female adolescents.

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