Seven Eleven and Ministop Celebrate Merger with 'Half-Price Event'... Joint Launch of Ready-to-Eat Meals

by Lim Chunhan

Published 25 Apr.2022 07:50(KST)

On the 25th, models at the convenience store Seven Eleven are introducing two types of Jjakkung Triangle Kimbap and Hanmaeum Bibimbap, products commemorating the brand integration.

[Asia Economy Reporter Lim Chun-han] Seven Eleven and Ministop announced on the 25th that they will hold a 'Half-Price Day for Two Meeting' event next month to celebrate their brand integration.

During this event, about 50 popular representative products can be purchased at a 50% discount when paid with the event card. The target products include Seven Cafe, fried (instant chicken), soft ice cream, Kkokkalcorn, Ghana chocolate, and Cantata coffee.

As part of the brand integration celebration, two types of Jjakkung triangle kimbap and Hanmaeum bibimbap will also be released. The triangle kimbap consists of grilled pork ribs with direct fire, gochujang bulgogi, ham tuna mayo, and tuna kimchi fried rice. The bibimbap contains two fried eggs and has increased its weight by 30% compared to existing products.

These products will be available at Seven Eleven stores nationwide from the 26th, and at Ministop from the 4th of next month. From the 4th to the 11th, purchasing triangle kimbap will come with a complimentary carbonated drink, and purchasing bibimbap will come with a cup ramen.

A Seven Eleven official said, “As this is the first promotion after the integration of Seven Eleven and Ministop, we have worked hard to provide benefits that satisfy customers,” and added, “We will continue to strive to present marketing that can enjoy synergy effects between the two brands.”